Marketing Evaluation Form

Marketing Techniques • Customer Journey

* Indicates required field

Date *

Name *

First

Last

Organization's Name *

Email *

Phone Number *

Instructions: Enter a Yes or No if you are using the tools in each field. (Optional) Enter the approximate cost per year if you know the amount.

Inbound Marketing Tools

Advertising Online: Adwords, Facebook, Yelp, Perfect Audience *

Advertising Print: Newspapers, Magazines *

Advertising Broadcast: TV, Radio *

Direct Mail *

Email Marketing *

Events: Breakfast/Lunch Meetings, Networking Mixers *

Lead Services: Purchased Lists, Cold Calling *

Print Collateral: Brochures, Business Cards, Sell Sheets *

Printing Large Format: Banners, Billboards, Posters *

Promotional Items *

Search Engine Optimization *

Social Media: (LinkedIn, Facebook, Yelp, Instagram, etc.) *

Telemarketing *

Text Messaging *

INBOUND TOTALS

Yes *

No *

Aprox. Cost / Year *

Consideration/Evaluation Marketing Tools

Affiliate Partners *

Conferences: Featured Speaker *

Content Marketing: Blogs, Case Studies, White Papers *

Direct Sales: Sales Team *

Expertise Marketing: Power Panel Experts *

Leads Groups: Power Partners USA *

Podcasts *

Public Relations: Press Releases, Industry News *

Referrals: Word of Mouth *

Seminars: Expert Panelist *

Video: Corporate, Explainer *

Websites *

CONSIDERATION/ EVALUATION TOTALS

Yes *

No *

Aprox. Cost / Year *

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Marketing Evaluation Form

Marketing Techniques • Customer Journey

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