Logo Design Brief
Please submit your responses to the below questions. This will help us with the quoting and logo design process. As the client, you are spelling out your objectives and expectations and defining the scope of work.
The description should include the following:
The color scheme you prefer, the elements you want included in the design and their relative sizing and proportion, and the stylistic approach that you would like to be applied to the design as a whole (i.e. cartoonish, realistic, modern, professional).
Make sure that your description is as detailed as possible. The better your description, the more likely the designer will be able to effectively and efficiently create a design you will be satisfied with.
The description should include the following:
The color scheme you prefer, the elements you want included in the design and their relative sizing and proportion, and the stylistic approach that you would like to be applied to the design as a whole (i.e. cartoonish, realistic, modern, professional).
Make sure that your description is as detailed as possible. The better your description, the more likely the designer will be able to effectively and efficiently create a design you will be satisfied with.
|
|
Sample Logo Designs from iTMThe 13 Step Graphic Design Process
Any graphic design project is intricate and has multiple steps. The following is a 13-step graphic design process checklist. 1. The Brief Project details. Include details about the business, the target audience, the specifications, as well as a any other information from initial client meeting . The Brief is the most important of all the graphic design process steps. Without the brief, there’s no project to work on at all. 2. Market Research Gathering as much information as possible to help inform your design. From client, client's competitor brands and designs, target audience, Market Research is essential to gauge what the design should or should not look like. 3. Mood Boards / Visual Direction Used to understand a brief, demographic, a client and the competition. 4. Brainstorming Come up with ideas of how to creatively solve the problem given by the client. 5. Thumbnails Sketch out all the separate elements of what will make up the design—the images, the margins, the body copy, etc 6. Concept Development Reduce choices down to one standout concept to work on and refine 7. Visual Exploration Actually start designing from your chosen concepts. (might present to the client.) 8. Concept Refinement Refine design into something that can present to the client. Breathing room, tinkering, etc. 9. Client Feedback Initial presentation and client feedback. 10. Revisions Based on client's feedback. (Simple or Complex) 11. Client Approval Final Design 12. Final Production Work on and prep final artwork after client's sign off. The production will differ massively depending on what the design is actually used for. 13. Delivery Deliver final files to client, print house or website developers and coders. |
