Logo Design Brief

Please submit your responses to the below questions. This will help us with the quoting and logo design process.

As the client, you are spelling out your objectives and expectations and defining the scope of work.
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Sample Logo Designs from iTM

The 13 Step Graphic Design Process

Any graphic design project is intricate and has multiple steps. The following is a 13-step graphic design process checklist.

1. The Brief
Project details. Include details about the business, the target audience, the specifications, as well as a any other information from initial client meeting .
The Brief is the most important of all the graphic design process steps. Without the brief, there’s no project to work on at all.
2. Market Research
Gathering as much information as possible to help inform your design. From client, client's competitor brands and designs, target audience, Market Research is essential to gauge what the design should or should not look like.
3. Mood Boards / Visual Direction
Used to understand a brief, demographic, a client and the competition.
4. Brainstorming
Come up with ideas of how to creatively solve the problem given by the client.
5. Thumbnails
Sketch out all the separate elements of what will make up the design—the images, the margins, the body copy, etc
6. Concept Development
Reduce choices down to one standout concept to work on and refine
7. Visual Exploration
Actually start designing from your chosen concepts. (might present to the client.)
8. Concept Refinement
Refine design into something that can present to the client. Breathing room, tinkering, etc.
9. Client Feedback
Initial presentation and client feedback.
10. Revisions
Based on client's feedback. (Simple or Complex)
11. Client Approval
Final Design
12. Final Production
Work on and prep final artwork after client's sign off. The production will differ massively depending on what the design is actually used for.
13. Delivery
Deliver final files to client, print house or website developers and coders.