Brochure Design Brief

The brochure design brief is a communication from you to us of your ideas and specifications for the marketing material you need. The brief is not a blueprint and does not tell the designer how to do the work. It’s a statement of purpose, a concise declaration of the client’s expectations of what the design should accomplish.

As the client, you are spelling out your objectives and expectations and defining the scope of work.

The Checklist
Providing the information requested in the design brief will help you organize your message and provide us the information we need to respond with a project proposal. ​

Sample Brochures & Handout Styles

---

Folding Options

The 13 Step Graphic Design Process

Any graphic design project is intricate and has multiple steps. The following is a 13-step graphic design process checklist.

1. The Brief
Project details. Include details about the business, the target audience, the specifications, as well as a any other information from initial client meeting .
The Brief is the most important of all the graphic design process steps. Without the brief, there’s no project to work on at all.
2. Market Research
Gathering as much information as possible to help inform your design. From client, client's competitor brands and designs, target audience, Market Research is essential to gauge what the design should or should not look like.
3. Mood Boards / Visual Direction
Used to understand a brief, demographic, a client and the competition.
4. Brainstorming
Come up with ideas of how to creatively solve the problem given by the client.
5. Thumbnails
Sketch out all the separate elements of what will make up the design—the images, the margins, the body copy, etc
6. Concept Development
Reduce choices down to one standout concept to work on and refine
7. Visual Exploration
Actually start designing from your chosen concepts. (might present to the client.)
8. Concept Refinement
Refine design into something that can present to the client. Breathing room, tinkering, etc.
9. Client Feedback
Initial presentation and client feedback.
10. Revisions
Based on client's feedback. (Simple or Complex)
11. Client Approval
Final Design
12. Final Production
Work on and prep final artwork after client's sign off. The production will differ massively depending on what the design is actually used for.
13. Delivery
Deliver final files to client, print house or website developers and coders.