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Jason Keam Mural,  951 Maine Ave, Long Beach, CA

Brochure Design Brief

The brochure design brief is a communication from you to us of your ideas and specifications for the marketing material you need. The brief is not a blueprint and does not tell the designer how to do the work. It’s a statement of purpose, a concise declaration of the client’s expectations of what the design should accomplish.

As the client, you are spelling out your objectives and expectations and defining the scope of work.

The Checklist
Providing the information requested in the design brief will help you organize your message and provide us the information we need to respond with a project proposal. ​
    Look at Print & Folding Samples on right column.
    None, Tri-fold, Half-fold, etc. See samples on right column.
    Letter, half-size, or approximate.
    What are the Top Three Things you want viewers to do or see when they pick up your brochure?
    Communication task – “the message” What do you want your marketing collateral presence to accomplish for your company or organization?
    What marketing tools are you currently using to promote your business or organization?
    Describe or list the your target market or demographic for receiving this marketing material.
    Max file size: 20MB
    Do you need copywriting, graphics, or photos ? Please explain what content you are able to provide.
    Timetable- When do you need the printed collateral?
Submit

Sample Brochures & Handout Styles


Folding Options

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Website Brief
​Brochure/Flyers Brief
​Logo Brief
​Marketing Checklist
Evaluation Form

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T 562.843.7801
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  • Home
  • About
    • About iTM
    • ITM In Depth
  • Services
    • Our Services
    • Our Strategy >
      • Marketing Strategy
      • Marketing Evaluation
    • Relationship Marketing
  • Our Work
    • Visual Branding
    • Logos
    • Print Design
    • Websites
    • Advertising
  • Contact